A Germ’s Journey Newsdesk – Tackling Misinformation With BBC Media Action

This session of the A Germ’s journey newsdesk brought together producers for BBC Media Action, Mary Morgan, based in Sierra Leone, and Mian Muhammed Junaid, based in Ethiopia, to discuss how international public information media has responded to the Covid-19 pandemic. We discussed how news and information for public health has to be grounded in principles of local expertise and relevance if they are to form trusted relationships with listeners. The discussion explored the function of public information and myth busting, as championed in different communities, and examined the learning points that can be shared internationally to help foster more resilient health communication responses in the future?

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